7 Questions to Better Understand Your Clients Brand.
They may just need a landing page
1.Tell me why you started this brand/company?
2.What descriptive words would you use to describe your brand/company?
3.What is your brand/company doing for its market?
4.Why should someone invest in your brand/company?
5.What colors have you chosen to represent your brand/company?
6.Do you have a logo for your brand/company? What does that logo represent to you?
7.Why do you want to have a landing page, what purpose do you envision it serving?
These 7 questions help me begin understanding my client and their brand. With this knowledge I am able to best communicate the brand message by building a landing page which is one of our offerings.
A landing page is considered an information page or advertisement. The goal of the landing page is to score the conversion of a viewer into a consumer or at least into someone who is interested. Practical ways to get this done is through newsletter subscriptions and email forms.
Here is an excellent Landing page we built over at CastingQual